The Strategic Determinants of Tardy Entry: Is Timeliness Next to Godliness?

40 Pages Posted: 15 Nov 2008

See all articles by Luca Berchicci

Luca Berchicci

Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)

Andrew A. King

Questrom School of Business- Boston University

Christopher L. Tucci

Ecole Polytechnique Federale de Lausanne - MTEI

Date Written: April 2008, 11

Abstract

Previous research has considered extensively the causes and effects of market entry order and timing. It has neglected, however, the timeliness of such entry — the degree to which a firm delivered a new product on the date it had set for its release. In this article, we begin to fill the need for such research by evaluating some strategic explanations for why a firm might miss a scheduled entry date. We then test whether such “tardy entry” influences sales performance in the new market.

Keywords: entry timing, new products, disk drive industry, reputation, managerial disfunction

JEL Classification: M13, O32, M, M31

Suggested Citation

Berchicci, Luca and King, Andrew A. and Tucci, Christopher L., The Strategic Determinants of Tardy Entry: Is Timeliness Next to Godliness? (April 2008, 11). ERIM Report Series Reference No. ERS-2008-070-ORG, Available at SSRN: https://ssrn.com/abstract=1300731

Luca Berchicci

Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) ( email )

P.O. Box 1738
Room T08-21
3000 DR Rotterdam, 3000 DR
Netherlands

Andrew A. King

Questrom School of Business- Boston University ( email )

Boston, MA 02215
United States

Christopher L. Tucci

Ecole Polytechnique Federale de Lausanne - MTEI ( email )

Odyssea
Station 5
Lausanne, 1015
Switzerland
+41.21.693.0023 (Phone)
+41.21.693.0020 (Fax)

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