Beyond a Trait View of Risk Taking: A Domain-Specific Scale Measuring Risk Perceptions, Expected Benefits, and Perceived-Risk Attitudes in German-Speaking Populations

Polish Psychological Bulletin, Vol. 35, pp. 153-172, 2004

11 Pages Posted: 17 Nov 2008 Last revised: 31 Aug 2011

See all articles by Joseph Johnson

Joseph Johnson

University of Miami - Department of Marketing

Andreas Wilke

affiliation not provided to SSRN

Elke U. Weber

Princeton University - Department of Psychology

Date Written: 2004

Abstract

A German-language scale assessing tendencies to engage in risky behaviors, as well as perceptions of risks and expected benefits from such behaviors, is derived from an English version and validated on 532 German participants. The scale contains 40 items in six distinct domains of risk taking: ethical, recreational, health, social, investing, and gambling. Following a risk-return model of risk taking, perceived-risk attitude is inferred by regressing risk-taking on perceived risk and expected benefits. Risk-taking as well as perceptions of risks and benefits were domain-specific, while perceived-risk attitudes were more similar across domains, thus supporting the use of a risk-return framework for interpreting risk-taking propensity. Gender and cultural comparisons are drawn, and we discuss possibilities for future cross-cultural applications of the scale.

Suggested Citation

Johnson, Joseph and Wilke, Andreas and Weber, Elke U., Beyond a Trait View of Risk Taking: A Domain-Specific Scale Measuring Risk Perceptions, Expected Benefits, and Perceived-Risk Attitudes in German-Speaking Populations (2004). Polish Psychological Bulletin, Vol. 35, pp. 153-172, 2004. Available at SSRN: https://ssrn.com/abstract=1301128

Joseph Johnson

University of Miami - Department of Marketing ( email )

United States

Andreas Wilke

affiliation not provided to SSRN ( email )

Elke U. Weber (Contact Author)

Princeton University - Department of Psychology

Green Hall
Princeton, NJ 08540
United States

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