The Many Moods of Inter-Organizational Imitation: A Critical Review

24 Pages Posted: 15 Nov 2008

See all articles by Andrea Ordanini

Andrea Ordanini

Bocconi University - Department of Marketing

Gaia Rubera

University of Southern California - Marketing Department

Robert DeFillippi

affiliation not provided to SSRN

Abstract

The management literature is paying increasing attention to the phenomenon of imitation. However, there are several gaps in understanding what drives firms imitative behaviors. Furthermore, a fragmented array of disciplinary perspectives has investigated imitation phenomena in the past. This paper reviews the literature on imitation and offers a unifying framework to understand what theory has said about the predictors of imitative behaviors, in terms of purposes, driving forces and target. At the end of the review, two over-arching rationales for imitation seem to emerge: risk reduction and search for effectiveness. Next, the review distinguishes between what drives the general propensity for imitation of a firm and what makes a specific decision more likely to be imitated by the same firm. Implications and indications for future research are offered in the final section.

Suggested Citation

Ordanini, Andrea and Rubera, Gaia and DeFillippi, Robert, The Many Moods of Inter-Organizational Imitation: A Critical Review. International Journal of Management Reviews, Vol. 10, Issue 4, pp. 375-398, December 2008. Available at SSRN: https://ssrn.com/abstract=1301207 or http://dx.doi.org/10.1111/j.1468-2370.2008.00233.x

Andrea Ordanini (Contact Author)

Bocconi University - Department of Marketing ( email )

Via Roentgen 1
Milan, 20136
Italy

Gaia Rubera

University of Southern California - Marketing Department ( email )

Hoffman Hall 701
Los Angeles, CA 90089-1427
United States

Robert DeFillippi

affiliation not provided to SSRN

No Address Available

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