Wealth Management Strategies in the Era of E-Commerce

Pakistan Journal of Social Sciences, Vol. 3, No. 1, pp. 216-224, 2005

13 Pages Posted: 18 Nov 2008 Last revised: 16 Dec 2008

See all articles by Mohammad Shamsuddoha

Mohammad Shamsuddoha

Western Illinois State University; University of Chittagong

Date Written: February 16, 2004

Abstract

This paper looks at the key strategies being applied by wealth management and their competitive position. Each approach has merits, although the multi-channel 'single brand' approach seems to be gathering momentum. E-commerce facilitates differentiation and requires focus, whilst making cost leadership more difficult Choices between being a traditional or extended wealth manager, or simply a wealth product provider, are increasingly being made. Moreover need for strategic choice in the wealth management market is presented, before looking in more detail at the wealth management strategies commonly adopted. The relative success of each is considered, together with the competitive advantages to be gained.

Keywords: Wealth management, Strategies, E-commerce

Suggested Citation

Shamsuddoha, Mohammad, Wealth Management Strategies in the Era of E-Commerce (February 16, 2004). Pakistan Journal of Social Sciences, Vol. 3, No. 1, pp. 216-224, 2005, Available at SSRN: https://ssrn.com/abstract=1302266 or http://dx.doi.org/10.2139/ssrn.1302266

Mohammad Shamsuddoha (Contact Author)

Western Illinois State University ( email )

School of Management and Marketing
Macomb, IL 61455
United States
61455 (Fax)

HOME PAGE: http://www.wiu.edu

University of Chittagong ( email )

Department of Marketing, Faculty of Business Admin
University of Chittagong, Bangladesh
Chittagong, Chittagong 4331
Bangladesh

HOME PAGE: http://www.shamsuddoha.webs.com

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