Automated Teller Machine: A New Dimension in the Bank Services of Bangladesh

Pakistan Journal of Social Sciences, Vol. 3, No. 2, pp. 216-224, 2005

12 Pages Posted: 18 Nov 2008 Last revised: 14 Dec 2008

See all articles by Mohammad Shamsuddoha

Mohammad Shamsuddoha

University of Chittagong; Western Illinois State University

Md. T. Chowdhury

affiliation not provided to SSRN

A.B.M.J. Ahsan

affiliation not provided to SSRN

Date Written: October 10, 2005

Abstract

In Bangladesh, Banking industry is much more mature than past. It has excellent image of their activities. Now modern banking services have launched by some multinationals and new local private commercial banks. Automatic Teller Machine (ATM) is one of the most demanded and latest technologies. Marketing and changing trend of banking services is the very vital things in modern banking sector. Some banks are trying to adopt of this changes. Some are not giving effort totally, some are launching the new ideas in this sector, and some are really trying to adopt and innovate having something different. It is good to see that whole banking sector in Bangladesh is trying to follow the modern marketing concept in bank services. After launching the new innovative products like ATM, now the question is how the customer accepts the new product, which is fully associated with the technology.

Keywords: Bank, ATM, Bangladesh

Suggested Citation

Shamsuddoha, Mohammad and Chowdhury, Md. T. and Ahsan, A.B.M.J., Automated Teller Machine: A New Dimension in the Bank Services of Bangladesh (October 10, 2005). Pakistan Journal of Social Sciences, Vol. 3, No. 2, pp. 216-224, 2005, Available at SSRN: https://ssrn.com/abstract=1302301 or http://dx.doi.org/10.2139/ssrn.1302301

Mohammad Shamsuddoha (Contact Author)

University of Chittagong ( email )

Department of Marketing, Faculty of Business Admin
University of Chittagong, Bangladesh
Chittagong, Chittagong 4331
Bangladesh

HOME PAGE: http://www.shamsuddoha.webs.com

Western Illinois State University ( email )

School of Management and Marketing
Macomb, IL 61455
United States
61455 (Fax)

HOME PAGE: http://www.wiu.edu

Md. T. Chowdhury

affiliation not provided to SSRN ( email )

A.B.M.J. Ahsan

affiliation not provided to SSRN

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