The New Triad Power: Key Players in the Promise of Global CSR

Abstract

The world of Global CSR is typified by transnational issues and crises that are a product of our historical maturation as individual country entities. Effective response to these global ethical, moral and physical problems requires the response by society's most socially, economically and politically powerful players in a collaborative and integrated manner.

The thesis of this paper addresses the thought that those players implicit in most of the negative history and many of the problems presently facing the global community are the very players that must be included within the solution: Trans National Corporations (TNC), Non Governmental Organizations (NGO) and Supra-National Unions (SNU).

Through their interaction and interdependency these actors form a triad of political influence and economic power that dwarfs the possibilities of other organizations and combinations considered. These three entities work in a symbiotic and self-reinforcing relationship and only through this inter-reliance can a solution powerful and focused enough be developed to redress the pending ecological damage and return the world to an economically sustainable future. Coupled with the above, a necessary shift in our most cherished concepts of Nation State and self regulating markets is needed in order for stakeholders to see and appreciate the true interconnectedness of the global system.

Keywords: Global CSR, Corporate Citizenship, Trans National Corporations, TNC, Non Governmental Organizations, NOG, Supra-National Unions, SNU, Nation State, stakeholders, global system

JEL Classification: M14,P16,Q28