Consumer Buying Behaviour in Fashion Retailling: Empirical Evidences

13 Pages Posted: 19 Nov 2008  

Susana Azevedo

University of Beira Interior

Maria Madalena Pereira

University of the Interior of Beira

João J. M. Ferreira

University of Beira Interior

Vilma Pedroso

University of the Interior of Beira

Date Written: November, 18 2008

Abstract

Consumer behaviour research is the scientific study of the processes consumers use to select, secure, use and dispose of products and services that satisfy their needs. Firms can satisfy those needs only to the extent that they understand their customers.

The main objective of this paper is to study the gender differences in consumer buying behaviour of a Portuguese population when they go shopping to buy apparel products. To attain this objective a survey was developed and administered across Portugal. The findings confirm the differences between women and men especially in terms of What, Where, When, and How they buy.

Keywords: Consumer buying behaviour, Apparel, Gender

JEL Classification: M30, L81

Suggested Citation

Azevedo, Susana and Pereira, Maria Madalena and Ferreira, João J. M. and Pedroso, Vilma, Consumer Buying Behaviour in Fashion Retailling: Empirical Evidences (November, 18 2008). Available at SSRN: https://ssrn.com/abstract=1303718 or http://dx.doi.org/10.2139/ssrn.1303718

Susana Azevedo

University of Beira Interior ( email )

Estrada do Sineiro
Covilha, 6200
Portugal

Madalena Rocha Pereira

University of the Interior of Beira ( email )

Est. do Sineiro
Covilhã, 6200-209
Portugal
00351969638200 (Phone)

HOME PAGE: http://www.ubi.pt

João J. M. Ferreira (Contact Author)

University of Beira Interior ( email )

Estrada do Sineiro
Covilha, 6200
Portugal

HOME PAGE: http://www.dge.ubi.pt/jferreira

Vilma Pedroso

University of the Interior of Beira ( email )

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