Game on: Theory Y Meets Generation Y

7 Pages Posted: 2 Dec 2008

See all articles by Julian Birkinshaw

Julian Birkinshaw

London Business School

Stuart Crainer

London Business School

Abstract

Stuart Crainer and Julian Birkinshaw look at a Microsoft team that is changing the way it works by incorporating the interests of its young employees to increase creativity and productivity.

Suggested Citation

Birkinshaw, Julian and Crainer, Stuart, Game on: Theory Y Meets Generation Y. Business Strategy Review, Vol. 19, Issue 4, pp. 4-10, Winter 2008. Available at SSRN: https://ssrn.com/abstract=1306705 or http://dx.doi.org/10.1111/j.1467-8616.2008.00556.x

Julian Birkinshaw (Contact Author)

London Business School ( email )

Sussex Place
Regent's Park
London, London NW1 4SA
United Kingdom

Stuart Crainer

London Business School ( email )

Sussex Place
Regent's Park
London, London NW1 4SA
United Kingdom

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