Understanding College Application Decisions: Why College Sports Success Matters
35 Pages Posted: 28 Nov 2008
Date Written: November 26, 2008
Using a unique, national dataset that indicates where students choose to send their SAT scores, we find that college sports success has a large impact on student application decisions. For example, a school that has a stellar year in basketball or football on average receives up to 10% more SAT scores. Certain demographic groups (males, blacks, out-of-state students, and students that played sports in high school) are more likely to be influenced by sports success than their counterparts. We explore the reasons why students might be influenced by these sporting events and present evidence that attention/accessibility helps explain these findings.
Keywords: College Choice, College Athletics, Information
JEL Classification: I23, D01, J24
Suggested Citation: Suggested Citation