Service Quality Dimensions: A Conceptual Analysis
The Chittagong University Journal of Business Administration, Vol. 19, 2004
12 Pages Posted: 24 Dec 2008 Last revised: 4 Feb 2009
Date Written: June 1, 2003
The study aims at examining various literatures on service quality dimensions to adapt perfect strategy and policy for service oriented organizations, especially in the banking sector. It also aspires to identify the relative importance of service quality dimensions analysis as one of the most important factors which influence the organization directly. The future of any organization has its own roots to go forward and it can be shaped by identical changes by the top level management regarding service issues. It will not even become what most top level management thinks rather it must analyse all the related development and generate a hybrid service quality dimension model so that the organizations are able to give their level best to their target customers. In this way, organizations will be more systematic, innovative and rich in insight. This study, fully focused on service quality issues, will help to understand service dimensions issues for an organization.
Keywords: Service, Service quality, Service dimensions
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