Globalization to Glocalization: A Conceptual Analysis

11 Pages Posted: 31 Dec 2008

Date Written: December 29, 2008


This paper examines the evolution and transformation of the concept of globalization to glocalization. The paper will also trace the history and the development of the concept of "glocalization", which originated in Japan as a popular business strategy. The paper examine in broad terms concepts, theories and principles of glocalization in business perspectives. The paper wants to focus on the epistemological analysis of the globalization and glocalization themes. In Economic Sciences, it is often difficult to trace the origin of concepts: these concepts are often products of collective endeavors. Inside these processes, from the "post-globalization era", a new ethical feeling is born to measure the corporate performances that are business, social and ethical performances: these processes will require new accounting instruments and new accounting professional profiles. The article also provides a discussion on the importance of well-defined concepts and approaches used by scholars and by practitioners in various contexts. It is troublesome when the use of a concept or an approach is ambiguous and confusing. The discussion focuses on and demonstrates through, the globalization of business activities and the term 'global strategy'. The widespread use of popular jargon cannot cover the fact that a genuine or true global strategy approach appears to be a managerial viewpoint. The terms "glocal strategy" and the 'glocalization' of business activities are introduced to enhance the accuracy of the present usage by scholars and by practitioners of the term global strategy and the phenomenon often described as the globalization of business activities.

Keywords: Globalization, Glocalization, Localization

Suggested Citation

Shamsuddoha, Mohammad, Globalization to Glocalization: A Conceptual Analysis (December 29, 2008). Available at SSRN: or

Mohammad Shamsuddoha (Contact Author)

University of Chittagong ( email )

Department of Marketing, Faculty of Business Admin
University of Chittagong, Bangladesh
Chittagong, Chittagong 4331


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