Work-Life Balance Perspectives of Future Marketing Professionals

Services Marketing Quarterly, Vol. 31, No. 4, pp. 434-447, 2010

19 Pages Posted: 3 Jan 2009 Last revised: 7 Nov 2010

See all articles by Katherine Taken Smith

Katherine Taken Smith

Texas A&M University-Corpus Christi-College of Business

Abstract

The current generation appears to place greater attention on work-life balance than the prior generation. This will have important implications for employers of future marketing professionals. The term 'work-life balance' refers to people spending sufficient time at their jobs while also spending adequate time on other pursuits, such as family, hobbies, and community involvement. This study examines two research questions. The first considers the importance that future marketing professionals, i.e., students, place on work-life balance. The second regards whether gender differences are associated with work-life balance. To answer these questions, an examination is made of the perspectives of future marketing professionals. Maslow's hierarchy theory and McClelland's motivational needs theory offer some theoretical support regarding why people strive to achieve a healthy work-life balance. Gender theory and related research provide theoretical support regarding differences between male and female perspectives.

Keywords: work-life balance, marketing professionals, gender

JEL Classification: M3, M30, M39, J16

Suggested Citation

Smith, Katherine Taken, Work-Life Balance Perspectives of Future Marketing Professionals. Services Marketing Quarterly, Vol. 31, No. 4, pp. 434-447, 2010, Available at SSRN: https://ssrn.com/abstract=1322563

Katherine Taken Smith (Contact Author)

Texas A&M University-Corpus Christi-College of Business ( email )

6300 Ocean Drive
Corpus Christi, TX 78412
United States

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