Neurofinance: Bridging Psychology, Neurology, and Investor Behavior

36 Pages Posted: 5 Jan 2009 Last revised: 12 Jan 2009

Steven G. Sapra

Analytic Investors, Inc.; Claremont Graduate University

Paul J. Zak

Claremont Graduate University - Center for Neuroeconomics Studies

Date Written: December 1, 2008

Abstract

The purpose of this paper is to catalog some of the important findings from the fields of psychology and neurology, and to show potential implications for economics, with particular emphasis on financial markets. The blending of these fields is developing a new sub-field of neuroeconomics known as neurofinance.

Keywords: Neuroeconomics, Neurofinance, Psychology, Finance

JEL Classification: D00

Suggested Citation

Sapra, Steven G. and Zak, Paul J., Neurofinance: Bridging Psychology, Neurology, and Investor Behavior (December 1, 2008). Available at SSRN: https://ssrn.com/abstract=1323051 or http://dx.doi.org/10.2139/ssrn.1323051

Steven Sapra (Contact Author)

Analytic Investors, Inc. ( email )

555 W. 5th St.
50th Floor
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213-688-3015 (Phone)
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HOME PAGE: http://www.analyticinvestors.com

Claremont Graduate University ( email )

150 E. Tenth Street
Claremont, CA 91711
United States

Paul J. Zak

Claremont Graduate University - Center for Neuroeconomics Studies ( email )

160 E. 10th St.
Claremont, CA 91711-6165
United States

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