Man, My Brain is Tired: Linking Depletion and Cognitive Effort in Choice

Journal of Consumer Psychology, Vol. 18, No. 1, pp. 14-16, 2008

3 Pages Posted: 7 Jan 2009  

Eric J. Johnson

Columbia Business School - Marketing

Date Written: January 2008

Abstract

Understanding how limited resources influence decision making is important to theory and even more to important practice. I focus on two questions inspired by Baumeister et al.: (1) What exactly is depleted? and (2) Is it useful to employ Systems 1 and 2 in modeling depletion? I discuss possible candidates for depletion at both the neural and the cognitive process levels and argue that a dual process model of depletion makes a very clear set of testable predictions. Finally, I believe that understanding the causes of depletion is essential in designing helpful choice environments.

Suggested Citation

Johnson, Eric J., Man, My Brain is Tired: Linking Depletion and Cognitive Effort in Choice (January 2008). Journal of Consumer Psychology, Vol. 18, No. 1, pp. 14-16, 2008. Available at SSRN: https://ssrn.com/abstract=1323474

Eric J. Johnson (Contact Author)

Columbia Business School - Marketing ( email )

New York, NY 10027
United States

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