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Postscript: Rejoinder to Brandstatter, Gigerenzer, and Hertwig (2006)

Psychological Review, pp. 272-273, 2008

2 Pages Posted: 8 Jan 2009  

Eric J. Johnson

Columbia Business School - Marketing

Michael Schulte-Mecklenbeck

ETH Zürich

Martijn C. Willemsen

Eindhoven University of Technology

Date Written: 2008

Abstract

We appreciate that Brandstatter, Gigerenzer, and Hertwig (2008) agree that process models are indeed useful for advancing researchers' understanding of choice processes. Their statement that choices represent adaptive process is also welcome (see Payne, Bettman, & Johnson, 1993), as is the emphasis on multiple measures. However, we do disagree on two empirical matters.

Suggested Citation

Johnson, Eric J. and Schulte-Mecklenbeck, Michael and Willemsen, Martijn C., Postscript: Rejoinder to Brandstatter, Gigerenzer, and Hertwig (2006) (2008). Psychological Review, pp. 272-273, 2008. Available at SSRN: https://ssrn.com/abstract=1323477

Eric J. Johnson (Contact Author)

Columbia Business School - Marketing ( email )

New York, NY 10027
United States

Michael Schulte-Mecklenbeck

ETH Zürich ( email )

Zürichbergstrasse 18
Zurich, 8092
Switzerland

Martijn C. Willemsen

Eindhoven University of Technology ( email )

Human-Technoogy Interaction
P.O. Box 513
5600 MB Endhoven
Netherlands

HOME PAGE: http://www.vlab.nl/willemsen

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