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International Differences in Information Privacy Concerns: A Global Survey of Consumers

Information Society, Vol. 20, No. 5, pp. 313-324, 2004

13 Pages Posted: 9 Jan 2009  

Steven Bellman

Murdoch University

Eric J. Johnson

Columbia Business School - Marketing

Stephen J. Kobrin

The Wharton School, University of Pennsylvania

Gerald Lohse

Accenture Corporation

Date Written: November 2004

Abstract

We examine three possible explanations for differences in Internet privacy concerns revealed by national regulation: (1) These differences reflect and are related to differences in cultural values described by other research; (2) these differences reflect differences in Internet experience; or (3) they reflect differences in the desires of political institutions without reflecting underlying differences in privacy preferences. Using a sample of Internet users from 38 countries matched against the Internet population of the United States, we find support for (1) and (2), suggesting the need for localized privacy policies. Privacy concerns decline with Internet experience. Controlling for experience, cultural values were associated with differences in privacy concerns. These cultural differences are mediated by regulatory differences, although new cultural differences emerge when differences in regulation are harmonized. Differences in regulation reflect but also shape country differences. Consumers in countries with sectoral regulation have less desire for more privacy regulation.

Keywords: information resources management, consumers research, privacy, consumers' prefrences, internet, consumer satisfaction

Suggested Citation

Bellman, Steven and Johnson, Eric J. and Kobrin, Stephen J. and Lohse, Gerald, International Differences in Information Privacy Concerns: A Global Survey of Consumers (November 2004). Information Society, Vol. 20, No. 5, pp. 313-324, 2004. Available at SSRN: https://ssrn.com/abstract=1324721

Steven Bellman (Contact Author)

Murdoch University ( email )

South Street
Murdoch 6150, Western Australia
Australia

Eric J. Johnson

Columbia Business School - Marketing ( email )

New York, NY 10027
United States

Stephen J. Kobrin

The Wharton School, University of Pennsylvania ( email )

The Wharton School
Philadelphia, PA 19104-6370
United States
215-898-7732 (Phone)
215-573-5071 (Fax)

Gerald Lohse

Accenture Corporation ( email )

141 Walker Street
Chicago, IL 60601
United States

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