Religious Tourism: A Case Study of the Greatest Religious & Tourism Industry of Eastern India: Puri in Orissa

Posted: 8 Jan 2009

See all articles by Jhikmik Kar

Jhikmik Kar

affiliation not provided to SSRN

Date Written: January 8, 2009

Abstract

Purpose:

Today religious travel, tourism and hospitality is a dynamic $18 billion global industry with 800 million travelers. Most people embark on religious travel for the primary purpose of sharing faith and fellowship as they explore the world. The present paper is an attempt to bring forth the rich cultural heritage of the tourist pilgrimage town of Puri, which over the centuries have drawn millions of communities every year, turning it into an greatest TOURISM INDUSTRY of eastern India. Puri's accessibility, and Jagannath, its proximity to the sea, enhances the glory and universality, the romance and riddle that surrounds Jagannath and attracts numerous pilgrim tourists.

Methodology:

I have applied a single case study approach. Random sampling technique has been chosen and a sample structure is created from the data obtained.( interviewing the tourists),which are then studied and analysed.

Findings:

Puri has experienced the gloomy and glory, the din and bustle of a tourist town. Here pilgrimage has been taken to the fold of tourism in course of time. My case study is based on tourist reaction(which is very much mixed) who come to this pilgrim centre and the benefits they receive as well as the problem they face in this famous tourist spot of eastern India.This greatly determines the future status of the emerging tourist industry out here.

Research limitations/implication:

Being a popular religious centre many denied to unfold their problems due to the fear of receiving a curse from their immediate lord. (A common belief of the hindus).

Practical implications:

This study highlight the present status of the tourist town of Purl and also points out the pitfalls and drawbacks with stands on the way of progress of this tourist town which has to be removed for the development of tourist industry here.

Originality/value of the paper:

Today religious travel, tourism and hospitality is a dynamic $18 billion global industry with 800 million travelers. In travel and tourism and tourist destinations, cultural centers have something rolled pack with the myths and legends, ancient rituals and festivals and Puri, (Orissa, in eastern India) is one such place. It is this place, and to the temple and lord Jagannath that for several centuries people from different communities(buddhists, Sikhs, Bengalis etc)have thronged - weary footsore and feverish, yet ever patient under fatigue and hardship-to get the sight of their god who they believe obliterates the transgressions of a whole life.

Such an important tourist town deserves a special mention. All the research is based on primary survey, and data analysis.

Keywords: Puri, Orissa, in eastern India, Tourism Industry, pilgrim tourists

Suggested Citation

Kar, Jhikmik, Religious Tourism: A Case Study of the Greatest Religious & Tourism Industry of Eastern India: Puri in Orissa (January 8, 2009). Available at SSRN: https://ssrn.com/abstract=1324765

Jhikmik Kar (Contact Author)

affiliation not provided to SSRN

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