Consumer Buying Behavior on the Internet: Findings from Panel Data
Journal of Interactive Marketing, Vol. 14, No. 1, pp. 15-29, 2000
15 Pages Posted: 8 Jan 2009
Date Written: 2000
Presents the findings from a panel data on consumer buying behavior on the Internet. Advantages and disadvantages of panel data for survey research; Demographics of online consumers; Dollar amount that consumers are spending online; Total online spending projections in the United States.
Keywords: consumer behavior, electronic commerce, consumers' attitudes
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