Journal of Interactive Marketing, Vol. 14, No. 1, pp. 15-29, 2000
15 Pages Posted: 8 Jan 2009
Date Written: 2000
Presents the findings from a panel data on consumer buying behavior on the Internet. Advantages and disadvantages of panel data for survey research; Demographics of online consumers; Dollar amount that consumers are spending online; Total online spending projections in the United States.
Keywords: consumer behavior, electronic commerce, consumers' attitudes
Suggested Citation: Suggested Citation
Lohse, Gerald and Bellman, Steven and Johnson, Eric J., Consumer Buying Behavior on the Internet: Findings from Panel Data (2000). Journal of Interactive Marketing, Vol. 14, No. 1, pp. 15-29, 2000. Available at SSRN: https://ssrn.com/abstract=1324806
By Dinesh Gupta