Justifications for Qualitative Research in Organisations: A Step Forward

The Journal of Online Education (New York), January 2009

7 Pages Posted: 10 Jan 2009 Last revised: 16 Jan 2009

See all articles by Roshan Boodhoo

Roshan Boodhoo

Nottingham University Business School, Malaysia Campus; Alliance Trust Co. (Mauritius) Limited

Rajshree Deeptee Purmessur

Nottingham University Business School, Malaysia Campus

Date Written: January 6, 2009

Abstract

During the past decade, there has been an increasing use of qualitative research in organisations. Due to the subjective nature of this method of research, it can be argued that quantitative research provides better findings. However, qualitative research can be used to explore several areas such as human behaviour which cannot be quantified but yet important to an organisation. Our study aims at providing a justification for the increasing use of this so called soft science using the different tools, techniques and theories of qualitative research. Furthermore, evidence will be provided on the fact that quantitative and qualitative analysis are complementary and it is therefore important that organisations lay equal emphasis on both.

Keywords: Qualitative Research Methods, Ethnography, Autoethnography, Narrative Approach, Grounded Theory, Case Studies, Interviews, Discourse Analysis

Suggested Citation

Boodhoo, Roshan and Purmessur, Rajshree Deeptee, Justifications for Qualitative Research in Organisations: A Step Forward (January 6, 2009). The Journal of Online Education (New York), January 2009, Available at SSRN: https://ssrn.com/abstract=1325607

Roshan Boodhoo (Contact Author)

Nottingham University Business School, Malaysia Campus ( email )

Jalan Broga
43500 Semenyih, Selangor
Kuala Lumpur
Malaysia
(230) 7891888 (Phone)

HOME PAGE: http://www.nottingham.edu.my

Alliance Trust Co. (Mauritius) Limited ( email )

22, Flora Park,
St. Jean Road
Quatre Bornes
Mauritius
(230) 4667070; (230) 7891888 (Phone)
(230) 4650077 (Fax)

HOME PAGE: http://www.alliance-mauritius.com

Rajshree Deeptee Purmessur

Nottingham University Business School, Malaysia Campus ( email )

Jalan Broga
43500 Semenyih, Selangor
Kuala Lumpur, Selangor
Malaysia

HOME PAGE: http://www.nottingham.edu.my

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