The Domino Effect: How Ansett Airlines' Failure Impacted on Traveland Franchisees

Academy of World Business, Marketing & Management Development Conference

12 Pages Posted: 13 Jan 2009 Last revised: 28 Jan 2009

See all articles by Jenny Buchan

Jenny Buchan

UNSW Sydney ; Condor Hitchcock & Associates Pty Ltd

Lorelle Frazer

Independent

Date Written: July 12, 2006

Abstract

This research presents a case study of the Traveland franchise network. Following the liquidation of Ansett Airlines, the Traveland franchiser, a subsidiary of Ansett, became insolvent. The case study explores the resulting impact on a sample of the franchisees of the Traveland network. Literature on small business and franchising failure is examined, with a particular emphasis on franchiser insolvency. This preliminary research illustrates the impact of franchiser insolvency on the franchising sector and highlights the difficulty of obtaining information about businesses that have ceased to operate. It further illustrates the challenges the franchise business model poses for insolvency law.

Keywords: franchisor, franchisee, insolvency, failure, bankrupt, impact

undefined

JEL Classification: G33, K00

Suggested Citation

Buchan, Jennifer M. and Frazer, Lorelle, The Domino Effect: How Ansett Airlines' Failure Impacted on Traveland Franchisees (July 12, 2006). Academy of World Business, Marketing & Management Development Conference, Available at SSRN: https://ssrn.com/abstract=1326164 or http://dx.doi.org/10.2139/ssrn.1326164

Jennifer M. Buchan (Contact Author)

UNSW Sydney ( email )

Australian School of Business
Sydney, NSW 2052
Australia
+61 432 87 99 88 (Phone)

HOME PAGE: http://https://www.business.unsw.edu.au/our-people/jennybuchan

Condor Hitchcock & Associates Pty Ltd ( email )

Birchgrove
NSW 2041
Australia

Lorelle Frazer

Independent ( email )

0 References

    0 Citations

      Do you have a job opening that you would like to promote on SSRN?

      Paper statistics

      Downloads
      182
      Abstract Views
      2,566
      Rank
      356,285
      PlumX Metrics