The Domino Effect: How Ansett Airlines' Failure Impacted on Traveland Franchisees

Academy of World Business, Marketing & Management Development Conference

12 Pages Posted: 13 Jan 2009 Last revised: 28 Jan 2009

See all articles by Jenny Buchan

Jenny Buchan

UNSW Australia Business School, School of Taxation and Business Law; University of New South Wales

Lorelle Frazer

Independent

Date Written: July 12, 2006

Abstract

This research presents a case study of the Traveland franchise network. Following the liquidation of Ansett Airlines, the Traveland franchiser, a subsidiary of Ansett, became insolvent. The case study explores the resulting impact on a sample of the franchisees of the Traveland network. Literature on small business and franchising failure is examined, with a particular emphasis on franchiser insolvency. This preliminary research illustrates the impact of franchiser insolvency on the franchising sector and highlights the difficulty of obtaining information about businesses that have ceased to operate. It further illustrates the challenges the franchise business model poses for insolvency law.

Keywords: franchisor, franchisee, insolvency, failure, bankrupt, impact

JEL Classification: G33, K00

Suggested Citation

Buchan, Jennifer M. and Frazer, Lorelle, The Domino Effect: How Ansett Airlines' Failure Impacted on Traveland Franchisees (July 12, 2006). Academy of World Business, Marketing & Management Development Conference. Available at SSRN: https://ssrn.com/abstract=1326164 or http://dx.doi.org/10.2139/ssrn.1326164

Jennifer M. Buchan (Contact Author)

UNSW Australia Business School, School of Taxation and Business Law ( email )

Room 2041
QUAD Building
Sydney, New South Wales
Australia
+61293851458 (Phone)

HOME PAGE: http://www.asb.unsw.edu.au/schools/Pages/JennyBuchan.aspx

University of New South Wales ( email )

Level 2, Quadrangle Building
Australian School of Business
Sydney, NSW 2052
Australia
+61 2 93851458 (Phone)

Lorelle Frazer

Independent ( email )

No Address Available

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