Distributed Film Production: Artistic Experimentation or Feasible Alternative? The Case of 'a Swarm of Angels'

40 Pages Posted: 19 Jan 2009

See all articles by Irene Cassarino

Irene Cassarino

Polytechnic University of Turin - Department of Production Systems and Business Economics (DISPEA)

Aldo Geuna

University of Turin - Department of Economics S. Cognetti de Martiis

Date Written: February 1, 2008

Abstract

Films are powerful instruments to generate and spread ideas. The way such an instrument is produced and distributed affects the freedom of our society. That is why the movie industry has gone through critical appraisals several times. Thanks to the digital revolution, a possible, radical alternative is arising: it is called remixing cinema, it is based on the web, and works as a social peer-production and distribution system. Is it a viable alternative? In order to try to answer this question we developed a case study of 'A swarm of Angels', an ongoing project whose aim is to make a feature film with the collaboration, both creative and financial, of 50,000 people. Even if the Swarm has not yet produced the movie, the community has been active since early 2006 and relevant products are already available. Our initial findings are showing that a movie, as a product and a process, is modular and granular enough to be produced with a distributed problem solving approach. However, the first assessment of the governance of the Swarm and of the underpinning business model underlines the existence of unresolved and possibly critical issues. This is not surprising, because A Swam of Angels is the first experiment in open content movie making with such level of complexity.

Keywords: distributed problem solving, film industry, collaboration, a swarm of angels, open content, film production

Suggested Citation

Cassarino, Irene and Geuna, Aldo, Distributed Film Production: Artistic Experimentation or Feasible Alternative? The Case of 'a Swarm of Angels' (February 1, 2008). OII Working Paper No. 14. Available at SSRN: https://ssrn.com/abstract=1326510 or http://dx.doi.org/10.2139/ssrn.1326510

Irene Cassarino (Contact Author)

Polytechnic University of Turin - Department of Production Systems and Business Economics (DISPEA) ( email )

Corso Duca degli Abruzzi, 24
Torino, 10129
Italy

Aldo Geuna

University of Turin - Department of Economics S. Cognetti de Martiis ( email )

Torino, 10153
Italy
0039 011 670387 (Phone)

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