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Marketing Models and the Lucas Critique

ERIM Report Series Reference No. ERS-2004-080-MKT

24 Pages Posted: 17 Jan 2009

See all articles by Harald J. van Heerde

Harald J. van Heerde

Massey University - Dept of Communication, Journalism & Marketing

M. G. Dekimpe

Catholic University of Leuven (KUL) - Department of Applied Economics; Erasmus Research Institute of Management (ERIM)

William P. Putsis

University of North Carolina (UNC) at Chapel Hill - Marketing Area

Date Written: 29 2004 9,

Abstract

The Lucas critique has been largely ignored in the marketing literature. We present a number of conditions under which the critique is most likely to (also) apply in marketing settings. Next, we provide some perspectives on how to diagnose and accommodate the Lucas critique, and identify various avenues for future research.

Keywords: marketing, lucas critique, econometrics, verwachtingen

JEL Classification: M, C44, M31, C50, D84

Suggested Citation

van Heerde, Harald J. and Dekimpe, Marnik and Putsis, William P., Marketing Models and the Lucas Critique (29 2004 9,). ERIM Report Series Reference No. ERS-2004-080-MKT, Available at SSRN: https://ssrn.com/abstract=1327199

Harald J. Van Heerde

Massey University - Dept of Communication, Journalism & Marketing ( email )

Dept of Communication, Journalism & Marketing
Private Box 756
Wellington, 6140
New Zealand

Marnik Dekimpe

Catholic University of Leuven (KUL) - Department of Applied Economics ( email )

Leuven, B-3000
Belgium
+32 16 326 957 (Phone)
+32 16 326 732 (Fax)

HOME PAGE: http://www.econ.kuleuven.ac.be/tew/academic/market/members/MarnikDekimpe.htm

Erasmus Research Institute of Management (ERIM) ( email )

P.O. Box 1738
3000 DR Rotterdam
Netherlands
+31 10 408 1715/9576 (Phone)
+31 10 408 9011 (Fax)

HOME PAGE: http://web.eur.nl/fbk/dep/dep3/about/members/people/mdekimpe

William P. Putsis

University of North Carolina (UNC) at Chapel Hill - Marketing Area ( email )

Chapel Hill, NC 27599
United States
919-843-6459 (Phone)

HOME PAGE: http://www.kenan-flagler.unc.edu/Faculty/search/index.cfm

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