Marketing Models and the Lucas Critique
24 Pages Posted: 17 Jan 2009
Date Written: 29 2004 9,
Abstract
The Lucas critique has been largely ignored in the marketing literature. We present a number of conditions under which the critique is most likely to (also) apply in marketing settings. Next, we provide some perspectives on how to diagnose and accommodate the Lucas critique, and identify various avenues for future research.
Keywords: marketing, lucas critique, econometrics, verwachtingen
JEL Classification: M, C44, M31, C50, D84
Suggested Citation: Suggested Citation
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