Designing Websites to Learn User Profiles Quickly

6 Pages Posted: 17 Jan 2009  

Pelin Atahan

Ozyegin University

Sumit Sarkar

University of Texas at Dallas - Department of Information Systems & Operations Management

Date Written: December 8, 2007

Abstract

Personalization and recommendation systems require knowledge about the users (user profiles), in order to be able to target products, promotions and advertisements. The faster the profiles are learnt, the sooner the site can start benefiting from these systems. We study how a site can learn the profile of a user as quickly as possible as the user traverses the site.

Suggested Citation

Atahan, Pelin and Sarkar, Sumit, Designing Websites to Learn User Profiles Quickly (December 8, 2007). Available at SSRN: https://ssrn.com/abstract=1327854 or http://dx.doi.org/10.2139/ssrn.1327854

Pelin Atahan

Ozyegin University

Kusbakisi Cd. No: 2
Altunizade, Uskudar
Istanbul, 34662
Turkey

Sumit Sarkar (Contact Author)

University of Texas at Dallas - Department of Information Systems & Operations Management ( email )

P.O. Box 830688
Richardson, TX 75083-0688
United States
972-883-6854 (Phone)
972-883-6811 (Fax)

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