Unreliable Allies: The Diffusion of Innovations among Professionals

50 Pages Posted: 18 Jan 2009 Last revised: 21 Apr 2014

See all articles by Paul S. Adler

Paul S. Adler

University of Southern California - Management and Organization Department

Seok-Woo Kwon

University of Calgary - Haskayne School of Business

Date Written: January 16, 2009

Abstract

Prior research has highlighted several features of professionalism that contribute to assuring the effective diffusion of innovations. Other evidence suggests however that professionals grossly underutilize some innovations and grossly over-utilize others. We explain this pattern as a consequence of specific characteristics of professional occupations, innovations, organizations, and associations. To illustrate and ground our argument, we focus on doctors and hospitals.

Suggested Citation

Adler, Paul S. and Kwon, Seok-Woo, Unreliable Allies: The Diffusion of Innovations among Professionals (January 16, 2009). Available at SSRN: https://ssrn.com/abstract=1329141 or http://dx.doi.org/10.2139/ssrn.1329141

Paul S. Adler (Contact Author)

University of Southern California - Management and Organization Department ( email )

Los Angeles, CA 90089
United States
213-740-0728 (Phone)
213-740-3582 (Fax)

Seok-Woo Kwon

University of Calgary - Haskayne School of Business ( email )

2500 University Drive, NW
Calgary, Alberta T2N 1N4
Canada

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