Texon Enterprise: Quest for a National Brand

Abstract

Present Management Case discusses a situation for possible expansion of a start up entrepreneurial venture, Texon Enterprise. This enterprise wants to establish,Texon as a national brand. Owner-Mangers trying to find an answer to a question that should they accept an offer from a big and widely accepted brand in India, Bajaj. Or they should strive themselves to be an accepted brand in whole India. Owner-Mangers give different opinion on a possible partnership with Bajaj Ltd. This case leaves enough scope for a dialogue among the readers too.

Keywords: Entrepreneurship, Family Business, Case Study

JEL Classification: L26