Standards and Agricultural Trade in Asia

ADBI Discussion Paper No. 107

34 Pages Posted: 19 May 2009

See all articles by Daniele Giovannucci

Daniele Giovannucci

Committee on Sustainability Assessment (COSA)

Timothy Purcell

affiliation not provided to SSRN

Date Written: May 2008


The markets for agri-food products are changing at a pace that is unparalleled in modern history. Markets are increasingly open and also increasingly homogenized toward international tastes and requirements for levels of quality, packaging, safety, and even process attributes such as socially or environmentally friendly methods. New distribution channels, dominated by larger firms, including supermarket retailers, are imposing high performance demands on their value chains. In order to respond to these increasing demands, developing countries are facing an inexorable shift toward more industrialized models of farming systems. This shift presents new challenges for small and medium farmers' access to markets and their ability to compete. The question for many countries-and not just developing countries-is what options are there for small farmers, which still comprise the great majority of the world's agricultural producers? The key for many is to understand and learn how to collectively achieve new levels of standards.

Keywords: Standards, agriculture, competition, value chains, developing countries, small farmer, environment, cooperatives

Suggested Citation

Giovannucci, Daniele and Purcell, Timothy, Standards and Agricultural Trade in Asia (May 2008). ADBI Discussion Paper No. 107. Available at SSRN: or

Daniele Giovannucci (Contact Author)

Committee on Sustainability Assessment (COSA) ( email )

United States


Timothy Purcell

affiliation not provided to SSRN ( email )

Register to save articles to
your library


Paper statistics

Abstract Views
PlumX Metrics