Toward a Better Competition Policy for the Media: The Challenge of Developing Antitrust Policies that Support the Media Sector's Unique Role in Our Democracy

53 Pages Posted: 23 Jan 2009 Last revised: 23 Dec 2013

Maurice E. Stucke

University of Tennessee College of Law; The Konkurrenz Group

Allen P. Grunes

The Konkurrenz Group

Date Written: January 20, 2009

Abstract

It is difficult to formulate meaningful competition policy when there is a fierce debate over the current competitiveness of the media industry. After addressing the importance of the marketplace of ideas in our democracy, our article examines the current state of the media industry, including the response of traditional media to audience declines, the growth of new media, the impact of media consolidation (including its impact on minority and women ownership), and the role of the Internet. In response to recent calls for liberalizing cross-ownership rules to protect traditional media, our article outlines why conventional antitrust policy is difficult to apply in media markets, and how the concerns underlying media mergers differ from other industries. Our article recommends that Congress should take the lead in formulating a national media policy. This new legislation should (1) promote, or at least not diminish, the media's contribution to the marketplace of ideas; (2) have antitrust merger policies complement FCC policy, which together should provide some of the necessary legal framework for a vibrant marketplace of ideas; and (3) understand from a 21st Century perspective, all of the values, including noneconomic values, such as localism and diversity, that are important to preserving a healthy marketplace of ideas.

Keywords: Antitrust, FCC, First Amendment, Media, Clayton Act, Competition Policy

JEL Classification: L82, K21, L40

Suggested Citation

Stucke, Maurice E. and Grunes, Allen P., Toward a Better Competition Policy for the Media: The Challenge of Developing Antitrust Policies that Support the Media Sector's Unique Role in Our Democracy (January 20, 2009). Connecticut Law Review, Vol. 42, 2009; University of Tennessee Legal Studies Research Paper No. 52. Available at SSRN: https://ssrn.com/abstract=1330681 or http://dx.doi.org/10.2139/ssrn.1330681

Maurice E. Stucke (Contact Author)

University of Tennessee College of Law ( email )

1505 W. Cumberland Ave.
Knoxville, TN 37996
United States
865-974-9816 (Phone)

HOME PAGE: http://law.utk.edu/people/maurice-stucke/

The Konkurrenz Group ( email )

5335 Wisconsin Ave., NW
Suite 440
Washington, DC 20015
United States

Allen P. Grunes

The Konkurrenz Group ( email )

5335 Wisconsin Ave., NW
Suite 440
Washington, DC 20015
United States
202-644-9760 (Phone)

Paper statistics

Downloads
351
Rank
68,937
Abstract Views
2,485