From Each According to Media? Testing Wellman's Theory of Networked Individualism

10 Pages Posted: 23 Jan 2009  

Bernie Hogan

University of Oxford - Oxford Internet Institute

Date Written: January 14, 2009

Abstract

Wellman's networked individualism suggests a social shift from group-oriented interactions to more person-to-person contact. He contends that this shift is associated with a rise in person-to-person media and individually tailored use of such media. I analyze this claim using data collected by Wellman and colleagues in Toronto, Canada. The analysis reveals that there is significant heterogeneity in both network structure and media use. However, using both conventional and novel metrics for this heterogeneity, I demonstrate that person-to-person media behaviors are not significantly associated with differences in network structure. As such, while we may think of their being networked individualistic structures and networked individualistic practices, these two are not mutually constitutive.

Keywords: networked individualism, group interaction, person-to-person media, network structure, media use, behavior, network practice, personalisation, Internet

Suggested Citation

Hogan, Bernie, From Each According to Media? Testing Wellman's Theory of Networked Individualism (January 14, 2009). Available at SSRN: https://ssrn.com/abstract=1331009 or http://dx.doi.org/10.2139/ssrn.1331009

Bernie Hogan (Contact Author)

University of Oxford - Oxford Internet Institute ( email )

1 St. Giles
University of Oxford
Oxford OX1 3PG Oxfordshire, Oxfordshire OX1 3JS
United Kingdom

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