Marketing the Bulgarian Tourism Product - The Economic Geography of Long-term and Short-term Investments
GEOTOURISM – A VARIETY OF ASPECTS, pp. 85-96, T. Slomka, ed., Krakow: AGH University of Science and Technology, International Association for Geotourism, 2011
20 Pages Posted: 23 Jan 2009 Last revised: 25 Jan 2012
Date Written: January 21, 2009
Promoting a country's destination is one of the major tasks of a National Tourism Organization (NTO). NTOs have many ways in which to promote their countries' tourism products, one of which is participating in tourism and travel fairs. This paper analyses the effectiveness of destination promotion through tourism fairs by investigating the practice of the Bulgarian State Agency for Tourism. The paper concludes that the promotion of Bulgaria as a tourist destination is linked with attendance at travel fairs, and suggests that more aggressive promotion practices by the government would further boost the number of tourism arrivals in Bulgaria.
Keywords: destination marketing, travel / tourism fairs, national tourism organization, effectiveness, promotion
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