Marketing the Bulgarian Tourism Product - The Economic Geography of Long-term and Short-term Investments

GEOTOURISM – A VARIETY OF ASPECTS, pp. 85-96, T. Slomka, ed., Krakow: AGH University of Science and Technology, International Association for Geotourism, 2011

20 Pages Posted: 23 Jan 2009 Last revised: 25 Jan 2012

See all articles by Stanislav Hristov Ivanov

Stanislav Hristov Ivanov

Zangador; Zangador Research institute; Varna University of Management (VUM)

Craig Webster

Ball State University

Date Written: January 21, 2009

Abstract

Promoting a country's destination is one of the major tasks of a National Tourism Organization (NTO). NTOs have many ways in which to promote their countries' tourism products, one of which is participating in tourism and travel fairs. This paper analyses the effectiveness of destination promotion through tourism fairs by investigating the practice of the Bulgarian State Agency for Tourism. The paper concludes that the promotion of Bulgaria as a tourist destination is linked with attendance at travel fairs, and suggests that more aggressive promotion practices by the government would further boost the number of tourism arrivals in Bulgaria.

Keywords: destination marketing, travel / tourism fairs, national tourism organization, effectiveness, promotion

Suggested Citation

Ivanov, Stanislav Hristov and Webster, Craig, Marketing the Bulgarian Tourism Product - The Economic Geography of Long-term and Short-term Investments (January 21, 2009). GEOTOURISM – A VARIETY OF ASPECTS, pp. 85-96, T. Slomka, ed., Krakow: AGH University of Science and Technology, International Association for Geotourism, 2011, Available at SSRN: https://ssrn.com/abstract=1331064

Stanislav Hristov Ivanov (Contact Author)

Zangador ( email )

Varna, 9010
Bulgaria

HOME PAGE: http://www.zangador.eu

Zangador Research institute

Varna, 9010
Bulgaria

HOME PAGE: http://www.zangador.institute/

Varna University of Management (VUM) ( email )

13 Oborishte Street
Varna, 9000
Bulgaria
+359 898 680713 (Phone)

HOME PAGE: http://www.vumk.eu

Craig Webster

Ball State University ( email )

2000 W. University Avenue
Muncie, IN 47306
United States

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