The Buzz Curve: Alcohol, Neuro-Cognitive Deficits, and the Law

15 Pages Posted: 26 Jan 2009 Last revised: 14 Sep 2010

Brian Sawers

Emory University School of Law

Date Written: January 26, 2009

Abstract

Available evidence suggests that alcoholic beverages are consumed for several independent reasons. While flavor and social signaling should not be discounted, the neuro-cognitive deficits created by alcohol appear to be a significant driver of alcohol consumption. Although alcohol sales are a significant portion of consumer spending and government tax revenue, little research has focused on consumer decision-making. This article aims to produce a model of consumer behavior applicable to all drinkers who enjoy alcohol-related neuro-cognitive deficits. The newly-developed framework will then be applied to several open questions in the field of law and economics.

Keywords: law & economics, alcohol, consumer decision-making

JEL Classification: D11, D69, D81, D83, D84, D91, K12, K13, Z10

Suggested Citation

Sawers, Brian, The Buzz Curve: Alcohol, Neuro-Cognitive Deficits, and the Law (January 26, 2009). Available at SSRN: https://ssrn.com/abstract=1333226 or http://dx.doi.org/10.2139/ssrn.1333226

Brian Sawers (Contact Author)

Emory University School of Law ( email )

1301 Clifton Road
Atlanta, GA 30322
United States

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