The Buzz Curve: Alcohol, Neuro-Cognitive Deficits, and the Law
15 Pages Posted: 26 Jan 2009 Last revised: 14 Sep 2010
Date Written: January 26, 2009
Available evidence suggests that alcoholic beverages are consumed for several independent reasons. While flavor and social signaling should not be discounted, the neuro-cognitive deficits created by alcohol appear to be a significant driver of alcohol consumption. Although alcohol sales are a significant portion of consumer spending and government tax revenue, little research has focused on consumer decision-making. This article aims to produce a model of consumer behavior applicable to all drinkers who enjoy alcohol-related neuro-cognitive deficits. The newly-developed framework will then be applied to several open questions in the field of law and economics.
Keywords: law & economics, alcohol, consumer decision-making
JEL Classification: D11, D69, D81, D83, D84, D91, K12, K13, Z10
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