Getting Known by the Company You Keep: Publicizing the Qualifications and Former Associations of Skilled Employees

Posted: 12 Mar 2009

See all articles by Peter William Roberts

Peter William Roberts

Emory University

Mukti Khaire

Harvard University - Business School (HBS)

Date Written: February 2009

Abstract

When product quality cannot be ascertained in advance of purchase, producers must convince relevant audiences that they are worthy of consideration as quality players. We propose that quality-oriented producers will selectively publicize information about their skilled employees in anticipation of signaling benefits, which include the accrual of visibility and the projection of quality-based identities. We validate our perspective on publicizing affiliation information by analyzing how a sample of Australian wine producers publicized specific career information about their skilled employees (i.e., their winemakers), including the names of certain former employers of these individuals.

Suggested Citation

Roberts, Peter William and Khaire, Mukti, Getting Known by the Company You Keep: Publicizing the Qualifications and Former Associations of Skilled Employees (February 2009). Industrial and Corporate Change, Vol. 18, Issue 1, pp. 77-106, 2009, Available at SSRN: https://ssrn.com/abstract=1335103 or http://dx.doi.org/dtn045

Peter William Roberts

Emory University ( email )

1300 Clifton Road
Atlanta, GA 30322-2722
United States

Mukti Khaire

Harvard University - Business School (HBS) ( email )

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States

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