Corporate Reputation and Women on the Board

13 Pages Posted: 31 Jan 2009

See all articles by Stephen J. Brammer

Stephen J. Brammer

University of Bath - School of Management

Andrew Millington

University of Bath - School of Management

Stephen Pavelin

University of Bath - School of Management; University of Reading - Department of Economics

Abstract

In this paper, we investigate the determinants of corporate reputation, derived from the assessments of managers and market analysts, of a sample of large UK firms. Along with the influences of a variety of firm attributes, we find a reputational effect associated with a female presence at board level. This effect varies across sectors and demonstrates the influence of a firm's stakeholder environment in determining whether a female presence on the board enhances or harms the reputation of the firm. The pattern that emerges indicates that the presence of women on the board is favourably viewed in only those sectors that operate close to final consumers. We argue that the nature of this effect reflects an imperative for equality of representation that highlights the need to reflect gender diversity among customers.

Suggested Citation

Brammer, Stephen and Millington, Andrew and Pavelin, Stephen, Corporate Reputation and Women on the Board. British Journal of Management, Vol. 20, No. 1, pp. 17-29, March 2009. Available at SSRN: https://ssrn.com/abstract=1335576 or http://dx.doi.org/10.1111/j.1467-8551.2008.00600.x

Stephen Brammer (Contact Author)

University of Bath - School of Management ( email )

Claverton Down
Bath, BA2 7AY
United Kingdom
01225 826826, ext. 5685 (Phone)

Andrew Millington

University of Bath - School of Management ( email )

Claverton Down
Bath, BA2 7AY
United Kingdom
+44 (0) 1225 383068 (Phone)

Stephen Pavelin

University of Bath - School of Management ( email )

Claverton Down
Bath, BA2 7AY
United Kingdom

University of Reading - Department of Economics ( email )

Reading, RG6 6AA
United Kingdom

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