Uncommon Common Sense

6 Pages Posted: 31 Jan 2009

See all articles by Bernd Venohr

Bernd Venohr

Berlin School of Economics - Institute of Management

Klaus E. Meyer

China Europe International Business School (CEIBS); Copenhagen Business School - Center for East European Studies (CEES)

Abstract

Global competition is intense and often thought to be for big multinationals only. Yet, Bernd Venohr and Klaus Meyer believe that mid-size firms can achieve global market leadership, as many German companies demonstrate. But, how do they do it?

Suggested Citation

Venohr, Bernd and Meyer, Klaus E., Uncommon Common Sense. Business Strategy Review, Vol. 20, Issue 1, pp. 38-43, Spring 2009. Available at SSRN: https://ssrn.com/abstract=1335583 or http://dx.doi.org/10.1111/j.1467-8616.2009.00578.x

Bernd Venohr

Berlin School of Economics - Institute of Management ( email )

Badensche Strasse 50-51
Berlin, D-10825
Germany

Klaus E. Meyer

China Europe International Business School (CEIBS) ( email )

Shanghai-Hongfeng Road
Shanghai 201206
Shanghai 201206
China

HOME PAGE: http://www.ceibs.edu/faculty/facultylist/09/100132.shtml

Copenhagen Business School - Center for East European Studies (CEES) ( email )

Porcelanshaven 24
2000 Frederiksberg
Denmark

HOME PAGE: http://www.klausmeyer.co.uk

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