The Quest for Brand Value
10 Pages Posted: 4 Feb 2009 Last revised: 12 May 2009
Date Written: July 15, 2006
The above industry average return, are made by sustainable assets that have the expected economic value that will be created by future investments. So this paper we study the question of brand valuation from an economic value added perspective as a real source of competitive advantage that can be sustained over time.
Keywords: Brand, Valuation, Brand Valuation, and Economic Value Added
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