Opportunities for Developing Communist Heritage Tourism in Bulgaria

Tourism, Vol. 57, No. 2, pp. 177-192

26 Pages Posted: 8 Feb 2009 Last revised: 12 Nov 2009

See all articles by Stanislav Hristov Ivanov

Stanislav Hristov Ivanov

Varna University of Management (VUM); Zangador

Date Written: February 8, 2009

Abstract

The paper analyses the possibilities to develop communist heritage tourism in Bulgaria. After a review of related literature, the paper identifies five characteristics of communist heritage tourism: ideologically overburdened type of tourism, controversial, represents a limited time period of history, represents a personality cult, concentration of resources in places related with communist history in the country (in cities and the countryside). The paper summarizes some of the most important resources for communist heritage tourism development in Bulgaria and the potential market segments for communist heritage tourist products. The key market segments are considered Bulgarians and Westerners born before 1960 as they were at least 19 years old when communism fell and had clear memories of the period. The final section of the paper presents the structure of a proposed future museum of communism and analyses its three possible locations.

Keywords: communism, heritage, tourism, Bulgaria, museum, tourist resources, segmentation

Suggested Citation

Ivanov, Stanislav Hristov, Opportunities for Developing Communist Heritage Tourism in Bulgaria (February 8, 2009). Tourism, Vol. 57, No. 2, pp. 177-192. Available at SSRN: https://ssrn.com/abstract=1339564

Stanislav Hristov Ivanov (Contact Author)

Varna University of Management (VUM) ( email )

13 Oborishte Street
Varna, 9000
Bulgaria
+359 898 680713 (Phone)

HOME PAGE: http://www.vumk.eu

Zangador ( email )

Varna, 9010
Bulgaria

HOME PAGE: http://www.zangador.eu

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