Resource Management in Dyadic Competitive Rivalry: The Effects of Resource Bundling and Deployment

Academy of Management Journal, Vol. 51, No. 5, 2008

18 Pages Posted: 14 Feb 2009

See all articles by David G. Sirmon

David G. Sirmon

Texas A&M University

Steve Gove

affiliation not provided to SSRN

Michael A. Hitt

Texas A&M University - Department of Management; Texas Christian University

Date Written: February 13, 2009

Abstract

Although resources are instrumental to a competitive advantage, management must effectively bundle and deploy an organization's resources for an advantage to be realized. Despite their importance, little research has examined these managerial actions. Using a sample of competitive dyads, we tested theory regarding the effects of rivals' comparative resource stocks and managers' bundling and deployment actions on competitive outcomes. Results indicate that both comparative advantages in resource stocks and managerial actions affect performance. However, their efficacy depends on contextual factors and the deployment flexibility of specific resources. Thus, resource management actions are critical to achieving and sustaining competitive advantage.

Keywords: resource management, RBV, bundling, deployment, flexibility, resources

Suggested Citation

Sirmon, David G. and Gove, Steve and Hitt, Michael A., Resource Management in Dyadic Competitive Rivalry: The Effects of Resource Bundling and Deployment (February 13, 2009). Academy of Management Journal, Vol. 51, No. 5, 2008, Available at SSRN: https://ssrn.com/abstract=1342631

David G. Sirmon (Contact Author)

Texas A&M University ( email )

430 Wehner
College Station, TX 77843-4218
United States

Steve Gove

affiliation not provided to SSRN

Michael A. Hitt

Texas A&M University - Department of Management ( email )

430 Wehner
College Station, TX 77843-4218
United States
979-458-3393 (Phone)

Texas Christian University ( email )

Fort Worth, TX 76129
United States

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