43 Pages Posted: 19 Feb 2009 Last revised: 13 Apr 2010
Date Written: April 2010
Critical Loss Analysis is an empirical implementation of the hypothetical monopolist test for market definition contained in the Department of Justice and Federal Trade Commission Horizontal Merger Guidelines. As usually applied, the test accepts the proposed market definition as relevant for antitrust analysis whenever the predicted Actual Loss from a small, but significant and non-transitory price increase is less than the computed break-even Critical Loss. While the traditional analysis does not posit an analytical link between the predicted Actual Loss and the break-even Critical Loss, some economists claim the two concepts are mathematically related. They believe that the Critical Loss test will almost never generate broad market definitions in high margin markets. We suggest that the critics overstate their case, because they have only identified a special case modeling structure which may have limited applicability. Revised analyses, drawing on the concepts introduced in this paper, are available elsewhere on SSRN. Text based on Sections II and IV form the core of Coate, Malcolm B. and Joseph J. Simons, “Critical Loss: Modeling and Application Issues,” 2009. Available at SSRN: http://ssrn.com/abstract=1520069. Text building on Section III, along with Appendix A was published as Coate, Malcolm B. and Joseph J. Simons, “Critical Loss vs. Diversion: Clearing up the Confusion,” GCP Antitrust Chronicle, Dec. 2009. Through the courtesy of the editors, this paper is also available at http://ssrn.com/abstract=1562006.
Keywords: critical loss, market definition, merger analysis
JEL Classification: K21, L40
Suggested Citation: Suggested Citation
By Joseph Bauer