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Exploring the Born Global Concept in the Biotechnology Context

Journal of Enterprising Culture, Vol. 15, No. 1, pp. 79-100

Posted: 20 Feb 2009  

Malin Brännback

Åbo Akademi University

Alan L. Carsrud

Florida International University (FIU)

Maija Renko

University of Illinois at Chicago

Date Written: March 1, 2007

Abstract

The purpose of this research paper is to explore what constitutes being "born global." The authors approach the born global phenomenon by applying ideas presented in existing international entrepreneurship, business, and marketing literatures. In addition, the paper illustrates how market orientation is a relevant construct for understanding the existence of born global firms. Market orientation is contrasted with science driven strategies in young, technology based firms and in both domains. In markets as well as in science, both global and local forces influence the behavior of new biotechnology based companies. This paper uses mixed methods including interviews and multiple industry cluster surveys. Qualitative data is analyzed by categorizing and combining data (thematic interviews). Numeric (quantitative) survey data is summarized by using non-parametric statistics. Young ventures in a global biotechnology based industry simultaneously face forces that drive them towards localization and other forces that require a more global approach. Even though both the markets of biotechnology products as well as the science base are increasingly global, this paper suggests that true born globals must do more than passively adapt to this global scene.

Keywords: Born Global, biotechnology

JEL Classification: M13

Suggested Citation

Brännback, Malin and Carsrud, Alan L. and Renko, Maija, Exploring the Born Global Concept in the Biotechnology Context (March 1, 2007). Journal of Enterprising Culture, Vol. 15, No. 1, pp. 79-100. Available at SSRN: https://ssrn.com/abstract=1346496

Malin Brännback

Åbo Akademi University ( email )

Piispankatu 16
Abo, Turku FIN-20500
Finland

Alan L. Carsrud

Florida International University (FIU) ( email )

University Park
11200 SW 8th Street
Miami, FL 33199
United States

Maija Renko (Contact Author)

University of Illinois at Chicago ( email )

601 S. Morgan St. (M/C 243)
University Hall 2203
Chicago, IL 60607-7122
United States

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