Perceptions of the Customers towards Insurance Companies in Bangladesh

BRAC University Journal, Vol. 4, No. 2, 2007

16 Pages Posted: 26 Feb 2009 Last revised: 19 Aug 2009

See all articles by Masud Ibn Rahman

Masud Ibn Rahman

Daffodil International University - Faculty of Business and Economics

Tamzid Ahmed Chowdhury

Daffodil International University - Department of Business Administration

Syeda Rownak Afza

affiliation not provided to SSRN

Date Written: 2007

Abstract

This is the law of nature that people have to live and play with hazards and to some extent insurance policy can free people from those frustrations. Even if this is true, people of Bangladesh still don't prefer to insure themselves. One may think that the people of Bangladesh are risk lover; on the other hand other may contradict by saying that their low purchasing power doesn't permit them to avail insurance policy. This paper will highlight those issues relating to non popularity of insurance companies in Bangladesh. To find marketing side problems, Gap-model of service marketing will be fitted to the insurance industry of Bangladesh.

Suggested Citation

Rahman, Masud Ibn and Chowdhury, Tamzid Ahmed and Afza, Syeda Rownak, Perceptions of the Customers towards Insurance Companies in Bangladesh (2007). BRAC University Journal, Vol. 4, No. 2, 2007. Available at SSRN: https://ssrn.com/abstract=1348839

Masud Ibn Rahman (Contact Author)

Daffodil International University - Faculty of Business and Economics ( email )

102 Sukrabad, Mirpur Road, Dhanmondi
Dhaka, 1207
Bangladesh

HOME PAGE: http://www.daffodilvaristy.edu.bd

Tamzid Ahmed Chowdhury

Daffodil International University - Department of Business Administration ( email )

102 Shukrabad, Mirpur Road
Dhanmondi, Dhaka-1207
Bangladesh

HOME PAGE: http://www.daffodilvarsity.edu.bd

Syeda Rownak Afza

affiliation not provided to SSRN

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