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Factors Shaping the Customer's Choice of Brands in Mobile Telecommunication Sector in Bangladesh: An Insight Through Aktel GSM Bangladesh Ltd.

Daffodil International University Journal of Business and Economics, Vol. 3 No. 2, December 2008

9 Pages Posted: 26 Feb 2009 Last revised: 19 Aug 2009

Masud Ibn Rahman

Daffodil International University - Faculty of Business and Economics

A. S. M. Tareq

LEADS Corporation Limited

Date Written: December 2008

Abstract

This paper investigates the crucial factors that are responsible in determining the customer's choice in the growing competitive telecommunication sector in Bangladesh through some statistical analysis. By investigating the service of one of the fast growing mobile companies, it addresses the preference of the customers as well as the limitation of the service providers. Statistical significant association was tested by tools like chi-Square test, correlation analysis, and descriptive analysis etc. to investigate the relationship of the considered variables. The perception of mobile users has been analyzed to see the status, problems and prospects of mobile service providers with Aktel GSM Bangladesh as a case.

Suggested Citation

Rahman, Masud Ibn and Tareq, A. S. M., Factors Shaping the Customer's Choice of Brands in Mobile Telecommunication Sector in Bangladesh: An Insight Through Aktel GSM Bangladesh Ltd. (December 2008). Daffodil International University Journal of Business and Economics, Vol. 3 No. 2, December 2008. Available at SSRN: https://ssrn.com/abstract=1349415

Masud Ibn Rahman (Contact Author)

Daffodil International University - Faculty of Business and Economics ( email )

102 Sukrabad, Mirpur Road, Dhanmondi
Dhaka, 1207
Bangladesh

HOME PAGE: http://www.daffodilvaristy.edu.bd

A. S. M. Tareq

LEADS Corporation Limited ( email )

Adamjee Court Annexe- 2
119-120, Motijheel Commercial Area
Motijheel C/A,, Dhaka 1000
Bangladesh
+088017176604775 (Phone)

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