Problems and Strategies in Service Marketing: Bangladesh Perspective

Rahman, Masud Ibn; Chowdhury, Tamzid Ahmed

Problems and Strategies in Service Marketing: Bangladesh Perspective

Daffodil International University Journal of Business and Economics, Vol. 3, No. 1, January 2007

17 Pages Posted: 26 Feb 2009 Last revised: 19 Aug 2009

See all articles by Masud Ibn Rahman

Masud Ibn Rahman

Daffodil International University - Faculty of Business and Economics

Tamzid Ahmed Chowdhury

Daffodil International University - Department of Business Administration

Date Written: 2007

Abstract

Unique characteristics named intangibility, inseparability in production and consumption, perishability, irrevocability and heterogeneity make services different from a good and pose vexing problems that are not faced by the goods marketer. That's why service marketing problems require service marketing solutions.

Suggested Citation: Suggested Citation

Rahman, Masud Ibn and Chowdhury, Tamzid Ahmed, Problems and Strategies in Service Marketing: Bangladesh Perspective (2007). Daffodil International University Journal of Business and Economics, Vol. 3, No. 1, January 2007. Available at SSRN: https://ssrn.com/abstract=1349449