Problems and Strategies in Service Marketing: Bangladesh Perspective
Daffodil International University Journal of Business and Economics, Vol. 3, No. 1, January 2007
17 Pages Posted: 26 Feb 2009 Last revised: 19 Aug 2009
Date Written: 2007
Unique characteristics named intangibility, inseparability in production and consumption, perishability, irrevocability and heterogeneity make services different from a good and pose vexing problems that are not faced by the goods marketer. That's why service marketing problems require service marketing solutions.
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