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Problems and Strategies in Service Marketing: Bangladesh Perspective

Daffodil International University Journal of Business and Economics, Vol. 3, No. 1, January 2007

17 Pages Posted: 26 Feb 2009 Last revised: 19 Aug 2009

Masud Ibn Rahman

Daffodil International University - Faculty of Business and Economics

Tamzid Ahmed Chowdhury

Daffodil International University - Department of Business Administration

Date Written: 2007

Abstract

Unique characteristics named intangibility, inseparability in production and consumption, perishability, irrevocability and heterogeneity make services different from a good and pose vexing problems that are not faced by the goods marketer. That's why service marketing problems require service marketing solutions.

Suggested Citation

Rahman, Masud Ibn and Chowdhury, Tamzid Ahmed, Problems and Strategies in Service Marketing: Bangladesh Perspective (2007). Daffodil International University Journal of Business and Economics, Vol. 3, No. 1, January 2007. Available at SSRN: https://ssrn.com/abstract=1349449

Masud Ibn Rahman (Contact Author)

Daffodil International University - Faculty of Business and Economics ( email )

102 Sukrabad, Mirpur Road, Dhanmondi
Dhaka, 1207
Bangladesh

HOME PAGE: http://www.daffodilvaristy.edu.bd

Tamzid Ahmed Chowdhury

Daffodil International University - Department of Business Administration ( email )

102 Shukrabad, Mirpur Road
Dhanmondi, Dhaka-1207
Bangladesh

HOME PAGE: http://www.daffodilvarsity.edu.bd

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