Corporate Social Responsibility: A Process Model of Sensemaking
Academy of Management Review, Vol. 33, No. 1, 2008
43 Pages Posted: 27 Feb 2009
Date Written: February, 27 2009
In contrast to prevalent models of CSR that are content based, we propose a process model of organizational sense-making that explains how managers think, discuss and act with respect to their key stakeholders and the world at large. A set of cognitive, linguistic, and conative dimensions are proposed to identify such an intrinsic orientation that guides CSR-related activities. Recognizing patterns of interrelationships among these dimensions might lead to a better understanding of a firm's CSR impact, as well as generate a rich research agenda that links key organizational features to CSR character.
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By Iin Mayasari