Innovations, Fads, and Fashion: Information Technology and Strategy, a Co-Evolution of Theory and Practice

18 Pages Posted: 3 Mar 2009 Last revised: 4 Mar 2009

Date Written: March 2, 2009

Abstract

IT represents one of the largest recurring expenditures made by firms and is a central phenomenon in the quest for competitive advantage. While IT has served as valuable phenomena in the strategy literature, research has lagged IT innovation and has produced mixed results for informing IT phenomena. The mixing of innovations, fads, and fashion with theory might lead to an inability to identify empirical connections between IT initiatives and competitive advantage and, therefore, to conclusions that 'IT doesn't matter'. Our review of nearly 500 articles over the past 30 years shows a strong co-evolutionary relationship between the phenomena and theory of IT's role in strategic management. We observe that, over distinct phases of IT innovations, IT phenomena appear to contribute disproportionately to strategic management theory.

Keywords: Information Technology, Strategic Management Theory, Management Information Systems, IT Resources and Capabilities

JEL Classification: L1, L10, L15, L20, L21, L22, L86

Suggested Citation

Armstrong, Craig E. and Drnevich, Paul Louis, Innovations, Fads, and Fashion: Information Technology and Strategy, a Co-Evolution of Theory and Practice (March 2, 2009). Available at SSRN: https://ssrn.com/abstract=1351851 or http://dx.doi.org/10.2139/ssrn.1351851

Craig E. Armstrong

University of Alabama ( email )

Tuscaloosa, AL 35487
United States

Paul Louis Drnevich (Contact Author)

University of Alabama ( email )

Tuscaloosa, AL 35487
United States
205.348.0153 (Phone)
205.348.6695 (Fax)

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