Innovations, Fads, and Fashion: Information Technology and Strategy, a Co-Evolution of Theory and Practice
18 Pages Posted: 3 Mar 2009 Last revised: 4 Mar 2009
Date Written: March 2, 2009
IT represents one of the largest recurring expenditures made by firms and is a central phenomenon in the quest for competitive advantage. While IT has served as valuable phenomena in the strategy literature, research has lagged IT innovation and has produced mixed results for informing IT phenomena. The mixing of innovations, fads, and fashion with theory might lead to an inability to identify empirical connections between IT initiatives and competitive advantage and, therefore, to conclusions that 'IT doesn't matter'. Our review of nearly 500 articles over the past 30 years shows a strong co-evolutionary relationship between the phenomena and theory of IT's role in strategic management. We observe that, over distinct phases of IT innovations, IT phenomena appear to contribute disproportionately to strategic management theory.
Keywords: Information Technology, Strategic Management Theory, Management Information Systems, IT Resources and Capabilities
JEL Classification: L1, L10, L15, L20, L21, L22, L86
Suggested Citation: Suggested Citation