Trust in the Digital World: The Return of the Kings of Old
Communications & Strategies, No. 71, p. 57, 3rd Quarter 2008
22 Pages Posted: 13 Mar 2009
Date Written: March 9, 2009
Abstract
Drawing principally on examples and literature from the Anglosphere, the author argues that the high salience given to "trust" and "trustworthiness" in recent scholarly literature, and which (notably in Putnam's work) attributes declining trust to a widely mistrusted mass media does not acknowledge the trustbuilding potential (realised in some instances) of interactive "Web 2.0" applications. Drawing on O'Neill's proposal that trust inheres in dialogue and mutual checking and verification, the author argues that "Web 2.0" media provide a variety of instances where the "dialogic" character of "Web 2.0" has established and enhanced trustworthiness. He argues normatively for a combination of "Web 2.0" interactivity and the adoption and implementation of self-regulatory codes in order to enhance the trustworthiness of the media.
Keywords: trust, mass media, Web 2.0, self-regulation, trustworthiness
JEL Classification: L82
Suggested Citation: Suggested Citation
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