Trust in the Digital World: The Return of the Kings of Old

Communications & Strategies, No. 71, p. 57, 3rd Quarter 2008

22 Pages Posted: 13 Mar 2009

Date Written: March 9, 2009

Abstract

Drawing principally on examples and literature from the Anglosphere, the author argues that the high salience given to "trust" and "trustworthiness" in recent scholarly literature, and which (notably in Putnam's work) attributes declining trust to a widely mistrusted mass media does not acknowledge the trustbuilding potential (realised in some instances) of interactive "Web 2.0" applications. Drawing on O'Neill's proposal that trust inheres in dialogue and mutual checking and verification, the author argues that "Web 2.0" media provide a variety of instances where the "dialogic" character of "Web 2.0" has established and enhanced trustworthiness. He argues normatively for a combination of "Web 2.0" interactivity and the adoption and implementation of self-regulatory codes in order to enhance the trustworthiness of the media.

Keywords: trust, mass media, Web 2.0, self-regulation, trustworthiness

JEL Classification: L82

Suggested Citation

Collins, Richard, Trust in the Digital World: The Return of the Kings of Old (March 9, 2009). Communications & Strategies, No. 71, p. 57, 3rd Quarter 2008, Available at SSRN: https://ssrn.com/abstract=1356007

Richard Collins (Contact Author)

The Open University ( email )

Walton Hall
Milton Keynes, MK6 7AA
United Kingdom
00441908652231 (Phone)

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