Is Marketing Good for Democracy?

Nikkei Business Management, Spring 2008

9 Pages Posted: 17 Mar 2009  

Andrew J. Sutter

Rikkyo University, College of Law and Politics; Sutter International Law Office

Date Written: March 10, 2009


Differing answers to the title question are explored in this review of books by Robert Reich, John Quelch & Katherine Jocz, and Keith Dinnie. A slightly shorter version of this review appeared in Japanese in the inaugural issue (Spring 2008) of Nikkei Business Management [Nikkei Bijinesu Manejimento] under the title "Shihonshugi e no shinkou ga yuragu beikoku" (Y.Sunada, trans.).

Keywords: nation branding, supercapitalism

JEL Classification: A10, A13, D00, M30, P10

Suggested Citation

Sutter, Andrew J., Is Marketing Good for Democracy? (March 10, 2009). Nikkei Business Management, Spring 2008. Available at SSRN:

Andrew J. Sutter (Contact Author)

Rikkyo University, College of Law and Politics ( email )

3-chome Nishi-ikebukuro
Tokyo, 171-0021
United States

Sutter International Law Office ( email )

Nakano 1-chome, 20-32
Morioka-shi, Iwate-ken 020-0816

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