Nikkei Business Management, Spring 2008
9 Pages Posted: 17 Mar 2009
Date Written: March 10, 2009
Differing answers to the title question are explored in this review of books by Robert Reich, John Quelch & Katherine Jocz, and Keith Dinnie. A slightly shorter version of this review appeared in Japanese in the inaugural issue (Spring 2008) of Nikkei Business Management [Nikkei Bijinesu Manejimento] under the title "Shihonshugi e no shinkou ga yuragu beikoku" (Y.Sunada, trans.).
Keywords: nation branding, supercapitalism
JEL Classification: A10, A13, D00, M30, P10
Suggested Citation: Suggested Citation
Sutter, Andrew J., Is Marketing Good for Democracy? (March 10, 2009). Nikkei Business Management, Spring 2008. Available at SSRN: https://ssrn.com/abstract=1356523