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Marketing of Local Public Services Under the Reduction of Administrative Expenditures

8th International Congress of the International Association on Public and Nonprofit Marketing (IAPNM), 2009

12 Pages Posted: 21 Oct 2009 Last revised: 23 Apr 2010

Ani I. Matei

National School of Political Studies and Public Administration (NSPSPA)

Lucica Matei

National School of Political Studies and Public Administration (NSPSPA)

Teodora Ioana Dinu

National University of Political Studies and Public Administration (NSPSPA)

Date Written: March 12, 2009

Abstract

The concerns for reducing administrative expenditures have been expressed in the last 10-15 years in concrete initiatives. It is worth to remark the occurrence of networks concerning the application of Standard Cost Model (SCM), aimed to reduce administrative expenditures for affairs. Even the European Commission aims to elaborate and implement a strategy to reduce administrative costs for affairs inside the European Union. We find similar initiatives in OECD, several European states, i.e. United Kingdom, Denmark, Netherlands, Sweden, Norway, as well as other countries. An international project “Cross Country Benchmarking” is important in this respect. These concerns have developed and diversified due to the worsening of the economic crisis. The crisis effects, already visible in the public sector too, lessen more and more the possibilities of satisfying the citizen’s needs. The marketing specialists bring up more and more frequently new marketing instruments that, giving the context, should generate products and services meant to satisfy the citizens’ needs. The product and service, in itself, as well as their price, become the main marketing instruments. The present paper proposes an assessment, based on the two instruments of the public marketing mix, of the way in which the reduction of the administrative expenditures can lead to a reduction in the price of the public services or to their diversification with regard to the consumers’ needs. By using elements specific to the production theory, the product management shall be substantiated, as well as the strategies regarding the prices of the public services

Keywords: public marketing, administrative burden, strategies, expenditure reduction

JEL Classification: M31, H8

Suggested Citation

Matei, Ani I. and Matei, Lucica and Dinu, Teodora Ioana, Marketing of Local Public Services Under the Reduction of Administrative Expenditures (March 12, 2009). 8th International Congress of the International Association on Public and Nonprofit Marketing (IAPNM), 2009. Available at SSRN: https://ssrn.com/abstract=1358032

Ani I. Matei (Contact Author)

National School of Political Studies and Public Administration (NSPSPA) ( email )

6 Povernei street
Bucharest, 010643
Romania

HOME PAGE: http://www.snspa.ro

Lucica Matei

National School of Political Studies and Public Administration (NSPSPA) ( email )

6 Povernei Street
Bucharest, 010643
Romania
0040213146507 (Phone)
0040213146507 (Fax)

HOME PAGE: http://www.snspa.ro

Teodora Ioana Dinu

National University of Political Studies and Public Administration (NSPSPA) ( email )

6 Povernei Street
Bucharest, 010643
Romania

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