Dimensionalizing E-Grocery Shopping 'in Practice': An Illustration Through Turkish Consumers' Front-Loading Activities

3rd International Conference on Business, Management, and Economics (ICBME 2007), Izmir, Turkey, 13-17 June

15 Pages Posted: 19 Mar 2009

See all articles by Ronan de Kervenoael

Ronan de Kervenoael

affiliation not provided to SSRN

Selcen Ozturkcan

EMLYON Business School; Department of Marketing, School of Business and Economics, Linnaeus University; Sabanci Business School, Sabanci University

Date Written: June 18, 2007

Abstract

Two supermarkets in Turkey offer mechanisms to encourage consumers to shop online. Little is, however, available to comprehend Turkish household purchasing arrangements, processes and practices for tangible goods such as groceries. Our theoretical perspective draws on body of research covering areas such as intra-household economy and relationships, consumer decision making process, and e-tailing. We surmise that, due to the nature of the products/services, e-grocery shopping is bringing new complexities for consumers. These socially embedded practices should also be understood within the domestic/household context. We present the case for a re-conceptualisation of the practices that surround e-grocery in an emerging country situation. Technology mediated household organisation is reviewed in the context of diverse technological generations and access types. Household internal dynamics, coping mechanisms, the need for ever changing experiences are explored. Critical thresholds in information processing, and household organization are identified. Strategic recommendations are then formulated and plans for future research presented.

Keywords: e-Grocery,Decision making, Pre-purchase activities

JEL Classification: M30

Suggested Citation

Kervenoael, Ronan de and Ozturkcan, Selcen and Ozturkcan, Selcen, Dimensionalizing E-Grocery Shopping 'in Practice': An Illustration Through Turkish Consumers' Front-Loading Activities (June 18, 2007). 3rd International Conference on Business, Management, and Economics (ICBME 2007), Izmir, Turkey, 13-17 June, Available at SSRN: https://ssrn.com/abstract=1362483 or http://dx.doi.org/10.2139/ssrn.1362483

Ronan de Kervenoael

affiliation not provided to SSRN ( email )

Selcen Ozturkcan (Contact Author)

EMLYON Business School ( email )

23 Avenue Guy de Collongue
Ecully, 69132
France

Department of Marketing, School of Business and Economics, Linnaeus University ( email )

Kalmar, SE-391 82
Sweden
+46 (48) 049-7189 (Phone)

HOME PAGE: http://lnu.se/en/staff/selcen.ozturkcan/

Sabanci Business School, Sabanci University ( email )

Istanbul
Turkey

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