Do Newspapers Matter? Short-Run and Long-Run Evidence from the Closure of the Cincinnati Post

32 Pages Posted: 29 Mar 2009 Last revised: 28 Jun 2010

See all articles by Sam Schulhofer-Wohl

Sam Schulhofer-Wohl

Federal Reserve Bank of Chicago

Miguel Garrido

Princeton University

Date Written: March 2009


The Cincinnati Post published its last edition on New Year's Eve 2007, leaving the Cincinnati Enquirer as the only daily newspaper in the market. The next year, fewer candidates ran for municipal office in the Kentucky suburbs most reliant on the Post, incumbents became more likely to win reelection, and voter turnout and campaign spending fell. These changes happened even though the Enquirer at least temporarily increased its coverage of the Post's former strongholds. Voter turnout remained depressed through 2010, nearly three years after the Post closed, but the other effects diminished with time. We exploit a difference-in-differences strategy and the fact that the Post's closing date was fixed 30 years in advance to rule out some non-causal explanations for our results. Although our findings are statistically imprecise, they demonstrate that newspapers - even underdogs such as the Post, which had a circulation of just 27,000 when it closed - can have a substantial and measurable impact on public life.

Suggested Citation

Schulhofer-Wohl, Sam and Garrido, Miguel, Do Newspapers Matter? Short-Run and Long-Run Evidence from the Closure of the Cincinnati Post (March 2009). NBER Working Paper No. w14817. Available at SSRN:

Sam Schulhofer-Wohl (Contact Author)

Federal Reserve Bank of Chicago ( email )

230 South LaSalle Street
Chicago, IL 60604
United States


Miguel Garrido

Princeton University ( email )

22 Chambers Street
Princeton, NJ 08544-0708
United States

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