Community Outreach, Experiential Learning and Cultural Immersion: Wisdom Gleaned from 15 Years of the International Business Association Overseas Taskforce
Proceedings of the 2005 Academy of Marketing, Dublin, Ireland, 2005
21 Pages Posted: 29 Mar 2009 Last revised: 6 Apr 2009
Date Written: July 7, 2005
Despite widespread belief that internationalization and/or globalization of the curriculum is a necessity rather than an option, few articles exist documenting successful implementation of curriculum alternatives. This article documents the successes and failures of a fifteen year effort to simultaneously address community outreach, experiential learning and cultural immersion as components of a unique service-learning international marketing course. The authors provide a framework that can be replicated by other universities struggling with the internationalization issue in their marketing curriculum. Lessons learned from the past fifteen years of conducting the course are offered as are recommendations for implementation.
Keywords: international business education, cultural immersion, community outreach
JEL Classification: M3
Suggested Citation: Suggested Citation