Community Outreach, Experiential Learning and Cultural Immersion: Wisdom Gleaned from 15 Years of the International Business Association Overseas Taskforce

Proceedings of the 2005 Academy of Marketing, Dublin, Ireland, 2005

21 Pages Posted: 29 Mar 2009 Last revised: 6 Apr 2009

See all articles by D. Steven White

D. Steven White

University of Massachusetts at Dartmouth - Charlton College of Business

Jack A. Chopoorian

University of Massachusetts Dartmouth - Charlton College of Business

Godwin Ariguzo

University of Massachusetts Dartmouth - Charlton College of Business

Date Written: July 7, 2005

Abstract

Despite widespread belief that internationalization and/or globalization of the curriculum is a necessity rather than an option, few articles exist documenting successful implementation of curriculum alternatives. This article documents the successes and failures of a fifteen year effort to simultaneously address community outreach, experiential learning and cultural immersion as components of a unique service-learning international marketing course. The authors provide a framework that can be replicated by other universities struggling with the internationalization issue in their marketing curriculum. Lessons learned from the past fifteen years of conducting the course are offered as are recommendations for implementation.

Keywords: international business education, cultural immersion, community outreach

JEL Classification: M3

Suggested Citation

White, D. Steven and Chopoorian, Jack A. and Ariguzo, Godwin, Community Outreach, Experiential Learning and Cultural Immersion: Wisdom Gleaned from 15 Years of the International Business Association Overseas Taskforce (July 7, 2005). Proceedings of the 2005 Academy of Marketing, Dublin, Ireland, 2005. Available at SSRN: https://ssrn.com/abstract=1369663 or http://dx.doi.org/10.2139/ssrn.1369663

D. Steven White (Contact Author)

University of Massachusetts at Dartmouth - Charlton College of Business ( email )

Department of Management & Marketing
285 Old Westport Road
North Dartmouth, MA 02747-2300
United States
5089998267 (Phone)

Jack A. Chopoorian

University of Massachusetts Dartmouth - Charlton College of Business ( email )

285 Old Westport Road
North Dartmouth, MA 02747
United States

Godwin Ariguzo

University of Massachusetts Dartmouth - Charlton College of Business ( email )

285 Old Westport Road
North Dartmouth, MA 02747
United States

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