From Back-Seat to Dashboard: The Global Navigation of International Corporate Communications
Working Paper for the Annual Meeting of the Commission on Global PR Research, Miami FL, March 15th, 2009
25 Pages Posted: 1 Apr 2009 Last revised: 5 Jul 2010
Date Written: March 15, 2009
Although the significance of international corporate communications is growing rapidly, systematic understanding of this field is underdeveloped. This paper illustrates the status quo in this area, proposes an heuristic analytical grid and considers the future of cross border corporate communications, proposing solutions to some of the problems that arise.
Keywords: international, corporate communications, PR, media, cross-cultural
JEL Classification: M31, O57, Z10
Suggested Citation: Suggested Citation