From Back-Seat to Dashboard: The Global Navigation of International Corporate Communications

Working Paper for the Annual Meeting of the Commission on Global PR Research, Miami FL, March 15th, 2009

25 Pages Posted: 1 Apr 2009 Last revised: 5 Jul 2010

See all articles by Holger Sievert

Holger Sievert

Macromedia University; Technische Universitaet Munchen (TUM); University of Cambridge; Institute for Public Relations

Date Written: March 15, 2009

Abstract

Although the significance of international corporate communications is growing rapidly, systematic understanding of this field is underdeveloped. This paper illustrates the status quo in this area, proposes an heuristic analytical grid and considers the future of cross border corporate communications, proposing solutions to some of the problems that arise.

Keywords: international, corporate communications, PR, media, cross-cultural

JEL Classification: M31, O57, Z10

Suggested Citation

Sievert, Holger, From Back-Seat to Dashboard: The Global Navigation of International Corporate Communications (March 15, 2009). Working Paper for the Annual Meeting of the Commission on Global PR Research, Miami FL, March 15th, 2009. Available at SSRN: https://ssrn.com/abstract=1371507

Holger Sievert (Contact Author)

Macromedia University ( email )

Head of Media School
Bruederstr. 17
Cologne, 50667
Germany

HOME PAGE: http://www.hochschule-macromedia.de/pr

Technische Universitaet Munchen (TUM)

Arcisstr. 21
Munich, 88045
Germany

HOME PAGE: http://www.communicate-program.de

University of Cambridge

Churchill College
Storey's Way
Cambridge, CB3 0DS
United Kingdom

HOME PAGE: http://www.cam.ac.uk

Institute for Public Relations

PO Box 118400
2096 Weimer Hall
Gainesville, FL 32611.8400
United States

HOME PAGE: http://www.instituteforpr.org/

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